Fishing Tips - Work Your Lure with Purpose

Work Your Lure with Purpose

Don't just cast and crank.

Fish respond to movement that looks real — and real prey doesn't swim in straight lines.

• Twitch it. Mimic a dying baitfish or struggling insect.
• Pause mid-retrieve. Predators often strike when the lure suddenly stops.
• Change speed. Fast retrieves can trigger reaction strikes, while slower ones can tempt lethargic fish.
• Vary your cadence. Mix it up until you find what they want that day.

Every cast is a chance to experiment. You're not just reeling — you're imitating life.